👋🏻 Hi, I’m Yi Hsuan Li.

A Product Designer/UX Designer

My journey began in metal crafting design, but after diving into UX and teaching myself, I've spent the last 3 years turning user needs into delightful experiences.💡✨

I’m skilled at turning complex challenges into practical design solutions through structured approaches and creative thinking.

Work Experience

About Time Technologies

Product Designer

  • Analysing customer needs and identifying opportunities for improvement in children’s smartwatch design.

  • Coordinating a cross-functional team of PMs, engineers and marketing specialists to develop solutions.

  • Performing CAD drawing via Rhino 3D and providing the mechanical engineer with technical support.

  • Participated in projects such as Herowatch 2s Pro (for which we raised over USD170,000 in crowdfunding), Herowatch Max, Herowatch mini and HeroCard.

Oct. 2021 - Jun. 2023 | New Taipei, Taiwan

UNIIQC Customized Creation Website

Visual Designer

  • Designed and optimized the customisation platform's user journey and interface workflow.

  • Created 50+ customizable templates to enhance user creative experience.

Jun. 2021 - Sep. 2023 | Hsinchu, Taiwan

NYCU Experience Design Lab

Research Assistant

  • Optimised space planning and user flow, improving facility lending processes and spatial efficiency.

  • Designed brand identity system, including logo, colour guidelines and promotional templates.

  • Developed user guides and tutorials for innovative facility operations.

Feb. 2021 - Jun. 2023 | Hsinchu, Taiwan

NYCU Innovative Creative Technology

Project Assistant

  • Optimised space planning and user flow, improving facility lending processes and spatial efficiency.

  • Designed brand identity system, including logo, colour guidelines and promotional templates.

  • Developed user guides and tutorials for innovative facility operations.

Oct. 2018 - Jun. 2021 | Hsinchu, Taiwan

E-LINK Design Department

Product Design Intern

Sep. 2017 - May. 2018 | New Taipei, Taiwan

  • Participated in product development of medicine storage boxes and travel containers.

  • Proposed improvements: storage optimisation, leakproofing, and modular design for better functionality.

  • Created 3D product models using Rhino, produced prototypes for user testing and refined product details.

Education

MS in Human Computer Interaction

University of Nottingham (UoN)

class of 2024 | Nottingham, UK

  • Relevant modules: Human Computer System; Human Factor; Programming; Mixed Reality; Design Ethnography; Study Human Performance

  • Thesis: Evaluating the User Experience of Companion Agents in Digital Health Interventions (DHI)

    I used a mixed-methods approach, including prototype design, experiments, and data collection via questionnaires and interviews, to examine how virtual pets affect user engagement in step-tracking apps. By comparing the two app versions, I analysed user satisfaction, emotional connection, and usability differences.

National Yang Ming Chiao Tung University (NYCU)

MA in Applied Arts (Industrial Design Major)

class of 2021 | Hsinchu, Taiwan

  • GPA: 4.25/4.3； Ranked in the top 5% of students in 2019

  • Relevant modules: Study on Human-Computer Interaction; Design Research and Practice; Methodology of Design Psychological Research; Perceptual Interaction Workshop

  • Thesis: HapticMask: Tactile Feedback on the Face for Immersive Virtual Reality

    I refined the previous interaction design through a user experience study and designed a VR-HMD-based wearable device for the experiment. In addition, I assessed the influence of vibration-tactile feedback on different dimensions of the immersive experience using the Likert scale questionnaire of GEQ and UEQ.

Languages

  • Mandarin Chinese (native)

  • English (fluent)

Skills

Adobe Creative Suite (Ps, Ai, Id, Xd) (advanced) ・ Figma (advanced) ・ Rhino 3D (advanced) ・Grasshopper (intermediate) ・ KeyShot (intermediate) ・ IBM SPSS Statistics (intermediate) ・ Python (entry)

Computer Skills

Concepting ・ Wireframes ・ Prototyping ・ Interactive visualization ・ Design strategy ・ Interaction design ・ System design ・ Dervice design

Design

Research

Experimental design ・ Surveying ・ Statistical analysis ・ Contextual inquiries ・ Semantic differentials ・Affinity diagrams ・ Personas ・ User journeys

Extracurricular Activities

Paper, Demo Contributor & Presenter

ICDF 2020 International Conference on Digital Fabrication

Oct. 2020 - Jul. 2017 | Hsinchu, Taiwan

  • Produced a paper entitled Using the Vibration Process and Intensity Variation to Transmit Locomotion Information of Objects in VR Space.

  • Presented the research findings at the conference.

‘Delay’ NCTU IAA Exhibition

Exhibition Designer / Layout Section Leader

Jun. 2020 - Jul. 2020 | Hsinchu, Taiwan

  • Planned the exhibition and designed the installations.

  • Organised a floor plan and the exhibition directory.

  • Communicated with the artists in advance to ensure a smooth exhibition.

14th Digital Art Festival Taipei 2019 #RTS: ReTranSens

Exhibitor

Oct. 2019 - Nov. 2019 | Taipei, Taiwan

  • The series integrated sensory captivation, algorithm transformation, and sensory signal delivery technologies with wearable devices to extend and expand the human body and sensory organs.

  • It offered input and output devices for biometric senses.

  • Designed the perceptual interactive experiences and installations.

  • Collaborated with a team, including engineers and visual designers.

SIGCHI 2019 Student Design Competition

Paper Contributor

  • Contributed to the paper entitled DoGo: Enhancing People’s Offline Interaction through Dogs and Reducing Conflicts between Humans and Dogs.

Jan. 2019 | Hsinchu, Taiwan

Third Prize Winner / Exhibitor

  • Created works on the theme of Biomimicry Design Nightlights.

May. 2017 | New Taipei, Taiwan

36th Young Pin Design Award

Nominee / Exhibitor

  • Nominated for my design (entitled A Dog’s Journey).

Apr. 2017 | Taipei, Taiwan